The PropTech Evolution Challenge
In a rapidly evolving PropTech landscape, real estate professionals demanded modern, flexible tools to replace outdated presentation systems.
PropTech Revolution
Rapidly evolving PropTech landscape demanding flexible, modern presentation tools that could adapt to agent workflows
Legacy Tool Limitations
Traditional CMA tools were static, impersonal, and dependent on outdated systems that couldn't meet modern agent needs
Enterprise Branding Gap
Branding consistency across large brokerages was nearly impossible to maintain with existing fragmented systems
Agent Success Requirements
Agents needed speed, polish, and flexibility in presentations to win more listings and guide clients with confidence
The Great Transformation: dashCMA to CORE Present
Turning a regional CMA tool into a comprehensive, enterprise-grade presentation platform integrated with existing CRM ecosystems.
dashCMA -> CORE Present
A comprehensive tool integrated into existing CRM that empowers agents to create stunning, branded presentations including pricing CMAs, buyer tours, and fully custom slides.
Transform from simple pricing tool to full-spectrum presentation platform that helps agents "tell the whole story, tailored to each client, fully branded, and insight-rich."
From Regional to National
Evolved from regional MLS data tool to national platform serving 350K+ agents with centralized listing data and enterprise features.
Enterprise Integration
Seamlessly integrated into existing CRM ecosystem with single sign-on, enterprise billing, and zero separate login hassle.
Lightning-Fast Transformation
From start to acquisition toenterprise-grade product in under 24 months.
Tech Stack
Built with modern, scalable technologies to deliverenterprise-grade performance and reliability across web and mobile platforms.
Enterprise Integration Challenges
Transforming dashCMA into CORE Present required solving complex platform integration and scalable content management challenges for enterprise adoption.
The new app needed to become part of the existing CRM platform, including billing, authentication, dashboard presence, and user hierarchy management.
Switching from regional MLS data to centralized listing data required rebuilding ingestion pipelines and integrating with existing internal systems.
The platform had to work seamlessly from day one for tens of thousands of users across varied devices, bandwidth conditions, and presentation formats.
Embedded the app directly into the parent CRM system with single sign-on, enterprise billing, lead linking, and comprehensive CRM tie-ins.
Coordinated migration of thousands of users into existing account system, merging login credentials with current accounts seamlessly.
Implemented full MLS coverage transition from third-party feeds to client's internal listing data systems for better reliability and coverage.
System had to support hundreds of slide types (prebuilt and custom) while maintaining full brand compliance across thousands of accounts.
Brand inheritance needed implementation across brokerages, offices, teams, and agents with proper fallbacks and overrides at each organizational level.
Shared presentations required comprehensive analytics including slide views, time on page, and interactions - all tracked, stored, and surfaced in real-time.
Built flexible branding engine supporting inheritance across company, office, team, and individual agent levels while allowing personalization.
Created comprehensive slide library with hundreds of pre-built templates plus fully custom slide capabilities for personal content, charts, and embedded video.
Developed analytics subsystem tracking client engagement patterns, generating heat maps, and providing real-time notifications when presentations are viewed.
From Acquisition to Industry Leadership in One Year
Danubio transformed dashCMA into CORE Present, delivering a celebrated PropTech product that achieved perfect industry ratings and massive adoption across 350K+ real estate professionals.
Lightning-Fast Market Launch
Delivered to market in less than one year from dashCMA acquisition to production-ready, enterprise-grade product. This rapid turnaround showcased exceptional execution speed during peak demand for digital presentation tools.
Industry Recognition & Perfect Rating
Earned perfect 5-star rating from Inman News - an "elusive" honor for PropTech products. Praised as "unique, data-enriched coaching tool that transcends the software's own category" for exceptional flexibility and superior UX.
Massive Scale Adoption
Now used by over 350,000 real estate professionals nationwide with 1M+ client presentations created to date. Platform handles enterprise-scale usage across varied devices and bandwidth conditions.
Major Competitive Differentiator
Became key factor in winning enterprise deals, including industry giant RE/MAX selecting the platform for rollout to over 50,000 agents. The 5-star reputation was a highlighted selection factor.
Market Category Leadership
Transformed from single-region CMA tool into one of the most celebrated PropTech products in the market. Set new standard for presentation platforms in real estate technology.
Danubio wasn't just a development partner — they were instrumental in shaping CORE Present into what it is today. From architecture to user experience, they helped us deliver a product that our agents genuinely love. Their ability to scale, solve complex problems, and move fast made all the difference.
