Agents struggle keeping clients engaged and remaining "top-of-mind" after a deal closes.
Alongside our client, we set out to solve this critical gap in the real estate sales lifecycle.
The Loyalty Paradox
of homeowners say they would work with their agent again
actually do for their next transaction
The Engagement Gap
Real estate professionals lacked tools to engage clients between transactions.
CORE Home: A Strategic Solution
We envisioned an app that offered a strategic answer to the engagement gap.
CORE Home
A brokerage-owned, consumer-facing experience that drives loyalty, repeat business, and long-term value by keeping agents involved well beyond the closing table.
A fully branded white-label, multi-tenant mobile and web platform that helps homeowners:
Brokerage Benefits
Rather than relying on third-party portals, brokerages could offer their own app, under their brand, to deliver ongoing value and build lasting client relationships.
Digital Home Base
The app would become a home base for homeowners, empowering agents to stay top-of-mind through every stage of ownership.
Tech Stack
Built with modern, scalable technologies to deliverenterprise-grade performance and reliability across web and mobile platforms.
Complex Architecture Requirements
Building a new CORE Home required solving significant technical and architectural challenges.
The new app needed to serve many brokerage clients in a single platform, each with their own branding, custom domains, and slight feature variations.
On mobile, every white-labeled app had to be built and updated in parallel, a complex build and release process that the original solution struggled to streamline.
With plans to onboard millions of end-users and hundreds of thousands of agents, the existing system risked performance bottlenecks and instability.
We set up an automated build and deployment process for mobile apps, allowing the client to generate branded iOS/Android apps for a new client with minimal effort.
Configuration management was introduced so that branding (logos, color themes, app names) and features could be adjusted per tenant, all while running off a single codebase.
On the web app side, dynamic theming was implemented to skin the user interface for each brokerage client.
The app had serious performance issues due to a complex backend architecture that was not scalable.
The underlying database was not optimized for real-time queries, resulting in slow response times and high latency.
We redesigned the system as a cloud-native, scalable platform. The new architecture introduced clear separation of concerns (services for search, valuation, notifications, etc.), enabling components to scale independently as load grew.
Embracing modern best practices, the backend was refactored for multi-tenant operation, ensuring that a single deployment could securely serve many brokerages with configurable branding and settings.
When we came onboard, the app was already serving some launch/pilot customers, meaning we were working with a live system with real users.
Any redesign or migration would have to be done with care, considering the potential for data loss and loss of user data.
Downtime was not acceptable, and we had to ensure that the new system could be deployed without disrupting the existing system.
Rather than a risky full rebuild in one go, we implemented a phased rewrite. Critical pieces of the old system were gradually replaced with new modules behind the scenes..
This approach meant users and agents experienced no service disruption during the transition.
Our tactful communication and planning helped client's leadership buy into this iterative strategy.
Some core functionalities were built on third-party services that proved limiting.
These external dependencies constrained customization, inflated costs, or were not scaling well under increasing load.
Wherever third-party services were impeding flexibility or scale, we built native replacements.
For example, a 3rd party authentication library did not have support for customized OTP emails.
The Moments Feature Delivered Immediate Product Impact
Successfully engaging users while validating a long-term technical strategy, proving React could be introduced incrementally without disrupting platform stability.
Seamless Launch
The Moments feature was delivered on schedule and integrated into the Curawork app with zero downtime. Despite being built with a new technology, it rolled out to users smoothly – most didn't even realize a major behind-the-scenes tech shift had occurred.
Rapid User Adoption & Enhanced Engagement
Curawork's community enthusiastically embraced the Moments feature. Within days of launch, caregivers began sharing dozens of candid stories. The introduction of Moments drove a notable increase in overall in-app activity.
Technical Breakthrough
Successfully implementing a React application within Curawork's legacy environment was a significant technical win. This project established a reusable framework for future React development, laying the groundwork for a long-term transition across the platform.
Client & User Satisfaction
Curawork's stakeholders were very satisfied with the outcome – the feature met their engagement goals with minimal disruption. For end-users, Moments added tangible value and reinforced Curawork's position as the go-to digital hub for Germany's care professionals.
CORE Home has given our agents the tools they need to easily stay relevant to their clients before, during, and long after the transaction has closed… we are thrilled with the value and engagement CORE Home will continue to bring.
